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Chris Lillis

Strategic Marketing Manager
Digital & Content Marketing
CRM & Analytics

Welcome! My name is Chris Lillis and I am a results-driven Marketing Manager with expertise in digital strategy, content creation, and marketing automation. With a background spanning healthcare, logistics, financial services, and event marketing, I specialize in developing data-driven campaigns that enhance brand visibility, generate leads, and drive business growth. My experience includes managing multichannel marketing strategies, executing high-impact content campaigns, and leveraging analytics to optimize performance. Explore my portfolio to see how I blend creativity with strategy to deliver measurable results. Let’s connect and create something great together!

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View My Design Portfolio

Skills

lead generation, campaign marketing, data analytics, CRM marketing, web development & design, marketing automation, SEO, market research, graphic design, social media marketing, project management, basic HTML 

EXPERIENCE

Professional Background Details

Sonwil Logistics
Digital Marketing Manager

  • Established the company's first formal marketing department, developing its brand, digital presence, marketing processes, content strategy, technology infrastructure, and campaign framework 

  • Led 50+ multichannel marketing campaigns from concept through execution and performance analysis, increasing customer interactions by 25% and conversion rates by up to 15% 

  • Developed engaging digital content across website, email, social media, and other marketing channels to strengthen brand awareness and support customer acquisition 

  • Managed and optimized digital marketing campaigns using audience insights, engagement data, website analytics, and conversion metrics to improve campaign performance 

  • Conducted market and audience research to develop targeted messaging, identify trends, and tailor content to specific customer segments 

  • Created marketing graphics, presentations, digital assets, advertisements, and promotional materials using Adobe Creative Suite 

  • Produced and edited multimedia content using Adobe Photoshop, Illustrator, InDesign, and Premiere to support digital campaigns and brand communications 

  • Developed and implemented SEO strategies and keyword-focused content initiatives that increased organic traffic by more than 3x to key landing pages 

  • Built and managed WordPress landing pages, forms, and marketing automation workflows to support digital campaigns and lead generation 

  • Monitored campaign performance and developed reporting frameworks to evaluate engagement, conversion, ROI, and overall marketing effectiveness. 

  • Partnered with sales leadership and internal stakeholders to coordinate campaigns, promotional initiatives, messaging, and marketing materials 

  • Managed annual marketing planning and budgets, balancing campaign priorities, project costs, timelines, and anticipated business impact 

Pediatric Urgent Care of WNY
Marketing Consultant

  • Partner with senior leadership and cross-functional teams to develop and execute marketing initiatives that strengthen brand awareness, audience engagement, and organizational growth 

  • Lead multiple concurrent marketing projects from concept and planning through execution, performance monitoring, and optimization while managing deadlines, priorities, and stakeholder expectations 

  • Analyze website traffic, audience behavior, conversion funnels, and engagement metrics to identify opportunities to improve digital performance and user experience 

  • Develop and maintain digital content while ensuring consistent brand voice, visual presentation, quality standards, and regulatory compliance 

  • Manage WordPress website infrastructure, including landing pages, dynamic forms, content updates, and custom integrations to improve the digital experience 

  • Develop marketing reports and presentations that translate campaign and website performance data into actionable recommendations for senior leadership 

  • Leverage AI-enabled tools to accelerate content development, research, campaign execution, and marketing analysis while improving workflow efficiency 

  • Collaborate with internal stakeholders to coordinate campaigns, content, deliverables, timelines, and promotional initiatives across multiple departments 

U.S Energy Development Corporation
Marketing Associate

  • Increased sales lead output via webinars by 50% through a comprehensive understanding of our target audience, improving scheduled campaigns, and leveraging Microsoft Dynamics insights 

  • Analyzed key metrics and individual campaign performance to compile executive reports and track long-term ROI 

  • Built foundational marketing frameworks including messaging platform, crafting competitive analyses, writing & conducting A/B testing, and creating personas to drive targeted outreach 

  • Crafted high-quality sales decks, whitepapers, emails, and print messaging that resonate with the target audience 

  • Managed lead generation process from initial contact to sales conversion using Microsoft Dynamics CRM 

  • Designed logos, advertisements, and program highlight/summary content using Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere) 

  • Leveraged Microsoft Dynamics CRM platform to create, automate and track customer journeys to drive targeted outreach 

DiVal Safety Equipment Inc.
Marketing and Events Associate

  • Designed and maintained marketing materials including catalogs, product literature, and company website 

  • Managed logistics for over 20 trade shows per year, coordinating between numerous warehouse locations, departments, and sales representatives to ensure high quality event execution 

  • Monitored and corrected discrepancies in customer, sales, and engagement data to improve CRM reliability and accuracy. 

  • Hosted annual trade show (90 vendors, 600 attendees), managing contracts, booth layout, and event literature 

  • Worked within various software systems including Microsoft Dynamics, Microsoft Office, Salesforce, and Adobe Creative Suite 

Education

Canisius University, Buffalo, NY - B.S. Management and Marketing                                                                            

Medaille University, Buffalo, NY - MBA with concentration in Project Management

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