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Chris Lillis

Strategic Marketing Manager
Digital & Content Marketing
CRM & Analytics

Welcome! My name is Chris Lillis and I am a results-driven Marketing Manager with expertise in digital strategy, content creation, and marketing automation. With a background spanning healthcare, logistics, financial services, and event marketing, I specialize in developing data-driven campaigns that enhance brand visibility, generate leads, and drive business growth. My experience includes managing multichannel marketing strategies, executing high-impact content campaigns, and leveraging analytics to optimize performance. Explore my portfolio to see how I blend creativity with strategy to deliver measurable results. Let’s connect and create something great together!

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View My Design Portfolio

Skills

lead generation, campaign marketing, data analytics, CRM marketing, web development & design, marketing automation, SEO, market research, graphic design, social media marketing, project management, basic HTML 

EXPERIENCE

Professional Background Details

Sonwil Logistics
Digital Marketing Manager

Launched the first formal marketing department at Sonwil - trained and educated sales team, executives, and other colleagues on marketing strategy, tools, and processes to integrate the newly created marketing department with more established company verticals

  • Lead 50+ multichannel campaigns throughout various stages of the customer lifecycle, resulting in 25% increase in customer interactions and up to 15% increase in conversion rate

  • Extract and analyze large sets of customer, sales, and digital engagement data to identify growth opportunities, optimize lead generation, and improve conversion within sales pipelines

  • Implement SEO strategies to improve organic search rankings, enhancing website visibility and driving increased traffic by over 3x to key landing pages

  • Create yearly marketing budgets containing planned projects with anticipated costs and expected revenue generation.

  • Conduct in-depth market research to tailor messaging to target audience segments, enhancing the relevance and impact of campaigns

  • Build digital framework (marketing automation, HubSpot workflows, WordPress landing pages, custom forms) to streamline lead generation and engagement

Pediatric Urgent Care of WNY
Marketing Consultant

  • Partner with senior leadership and cross-functional teams (operations, management, accounting) to design and execute strategic initiatives that align with organizational goals and improve business outcomes

  • Lead and support multiple time-sensitive projects, developing roadmaps, analyzing progress, and producing actionable insights to ensure efficiency, compliance, and measurable results

  • Deliver comprehensive reporting and presentations that inform executive decision-making, combining quantitative analysis with qualitative insights to shape strategy and resource allocation

  • Analyze website performance metrics (traffic sources, bounce rate, session duration, conversion funnels) to identify optimization opportunities and shape strategic decisions

  • Collaborate with cross-functional teams to align website content and functionality with customer needs and business objectives.

  • Develop and maintain content strategy ensuring brand consistency, regulatory compliance, and improved user experience.

U.S Energy Development Corporation
Marketing Associate

  • Increased sales lead output via webinars by 50% through a comprehensive understanding of our target audience, improving scheduled campaigns, and leveraging Microsoft Dynamics insights

  • Analyzed key metrics and individual campaign performance to compile executive reports and track long-term ROI

  • Built foundational marketing frameworks including messaging platform, crafting competitive analyses, writing & conducting A/B testing, and creating personas to drive targeted outreach

  • Crafted high-quality sales decks, white papers, emails, and print messaging that resonate with the target audience

  • Managed lead generation process from initial contact to sales conversion using Microsoft Dynamics CRM

  • Designed logos, advertisements, and program highlight/summary content using Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere)

  • Leveraged Microsoft Dynamics CRM platform to create, automate and track customer journeys to drive targeted outreach

DiVal Safety Equipment Inc.
Marketing and Events Associate

  • Designed and maintained marketing materials including catalogs, product literature, and company website

  • Managed logistics for over 20 trade shows per year, coordinating between numerous warehouse locations, departments, and sales representatives to ensure high quality event execution

  • Hosted annual sponsored trade show with over 90 vendors and 600 attendees – negotiated contracts, designed booth layout and floor plan, and produced special event literature

  • Worked within various software systems including Microsoft Dynamics, Microsoft Office, Salesforce, and Adobe Creative Suite

Education

Canisius University, Buffalo, NY - B.S. Management and Marketing                                                                            

Medaille University, Buffalo, NY - MBA with concentration in Project Management

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