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Chris Lillis

Strategic Marketing Manager
Digital & Content Marketing
CRM & Analytics

Welcome! My name is Chris Lillis and I am a results-driven Marketing Manager with expertise in digital strategy, content creation, CRM automation. With a background spanning logistics, financial services, and event marketing, I specialize in developing data-driven campaigns that enhance brand visibility, generate leads, and drive business growth. My experience includes managing multichannel marketing strategies, executing high-impact content campaigns, and leveraging analytics to optimize performance. Explore my portfolio to see how I blend creativity with strategy to deliver measurable results. Let’s connect and create something great together!

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View My Design Portfolio

Writing Samples

Skills

lead generation, campaign marketing, data analytics, CRM marketing, web development & design, marketing automation, SEO, market research, graphic design, social media marketing, project management, basic HTML 

EXPERIENCE

Professional Background Details

Sonwil Logistics
Digital Marketing Manager

  • Created the first formal marketing department at Sonwil – trained and educated sales team, executives, and other colleagues on marketing strategy, tools, and processes to integrate the newly created marketing department with more established company verticals

  • Lead 50+ multichannel campaigns throughout various stages of the customer lifecycle, resulting in 25% increase in customer interactions and up to 15% increase in conversion rate

  • Analyze marketing data (campaign results, conversion metrics, pipeline velocity, traffic and ROI) and present insights to help shape strategic decision making

  • Implement SEO strategies to improve organic search rankings, enhancing website visibility and driving increased traffic by over 3x to key landing pages

  • Create yearly marketing budgets containing planned projects with anticipated costs and expected revenue generation

  • Conduct in-depth market research to tailor messaging to target audience segments, enhancing the relevance and impact of campaigns

  • Build digital framework (marketing automation, HubSpot workflows, WordPress landing pages, custom forms) to streamline lead generation and engagement

  • Foster the growth of direct reports through encouraging autonomy, prioritizing individual career needs, and elevating team member’s contributions with executives

U.S Energy Development Corporation
Marketing Associate

  • Increased sales lead output via webinars by 50% through a comprehensive understanding of our target audience, improving scheduled campaigns, and leveraging Microsoft Dynamics insights

  • Analyzed key metrics and individual campaign performance to compile executive reports and track long-term ROI

  • Built foundational marketing frameworks including messaging platform, crafting competitive analyses, writing & conducting A/B testing, and creating personas to drive targeted outreach

  • Crafted high-quality sales decks, white papers, emails, and print messaging that resonate with the target audience

  • Managed lead generation process from initial contact to sales conversion using Microsoft Dynamics CRM

  • Designed logos, advertisements, and program highlight/summary content using Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere)

  • Leveraged Microsoft Dynamics CRM platform to create, automate and track customer journeys to drive targeted outreach

DiVal Safety Equipment Inc.
Marketing and Events Associate

  • Designed and maintained marketing materials including catalogs, product literature, and company website

  • Managed logistics for over 20 trade shows per year, coordinating between numerous warehouse locations, departments, and sales representatives to ensure high quality event execution

  • Hosted annual sponsored trade show with over 90 vendors and 600 attendees – negotiated contracts, designed booth layout and floor plan, and produced special event literature

  • Worked within various software systems including Microsoft Dynamics, Microsoft Office, Salesforce, and Adobe Creative Suite

SUPPORTING EXPERIENCE

Financial Writer
 

  • Authored compelling marketing materials/whitepapers/one-pagers that communicate investment value proposition

  • Researched financial markets to identify proof points to be used within marketing materials

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New York State Licensed Real Estate Salesperson

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  • Negotiate purchase agreements and contracts to secure favorable terms for clients, ensuring compliance with legal requirements and industry regulations

  • Manage client relationships throughout the home buying and selling process, providing market insights, property tours, and contract negotiations

  • Execute strategic marketing plans for property listings, leveraging digital platforms and open house events to drive interest and secure sales.

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